Email marketing and automationPermission-ledCleaner list and consent flow AutomationWelcome, nurture and reminders ReportingCampaign and lifecycle visibility
Send fewer emails. Create more value.
Build permission-led campaigns and lifecycle journeys that welcome, educate, convert and retain customers with clear reporting at every stage.
Best use cases
Email landing journeys for serious follow-up
Email works best when customers need more detail than a quick WhatsApp message can carry.
Lead nurture
Educate prospects with useful emails after they enquire from ads, website or WhatsApp.
Offers and newsletters
Send mobile-responsive updates, announcements and product campaigns.
Customer lifecycle
Automate welcome, reminder, reactivation and post-purchase journeys.
List cleanup
Improve consent records, unsubscribe handling and list hygiene before scaling.
Documents requiredBusiness name, website and sender display name Domain/DNS access for SPF, DKIM and DMARC setup Business email address or sending domain details Existing email platform access if already used Contact list with consent source and segmentation notes Unsubscribe and privacy-policy link Logo, brand colors and email template references Campaign content, offers, images and CTA links Tracking goals such as enquiry, purchase, booking or reply
Documents and access required for email onboarding
Email marketing needs sender identity, domain access, list details and consent clarity before campaigns go live.
Full onboarding1 2 3 4 5
Email marketing onboarding process
Audit
We review list quality, consent, sender setup and campaign goals.
Sender setup
We configure domain authentication, sender identity and compliance basics.
Template & journey
We design mobile-friendly templates, segments and automation flow.
Test campaign
We test rendering, links, tracking, unsubscribe and delivery basics.
Launch & improve
We send, measure and improve based on engagement and conversion signals.
Benefits
Email that supports the full customer journey
Move beyond one-off newsletters with structured, measurable communication.
Campaign strategy
Plan useful newsletters, promotions and announcements around clear business goals.
Automated journeys
Create welcome, nurture, reminder, re-engagement and post-purchase sequences.
Audience segmentation
Group contacts using consent, lifecycle stage, interests and relevant behaviour.
Deliverability hygiene
Improve sender setup, authentication, list quality and suppression processes.
Templates and content
Build responsive branded templates with clear hierarchy and calls to action.
Performance reporting
Measure delivery, engagement, conversions and list health without vanity-only reporting.
Expected outcome
What your email programme should deliver
A cleaner sending system, better follow-up rhythm and communication that customers can trust.
Better brand recall
Consistent emails help customers remember your offer after the first enquiry.
More organised campaigns
Segments, templates and calendars reduce random sending.
Improved deliverability basics
Authentication and list hygiene support healthier sending.
Why NY Digital
Strategy and operations in one team
We combine content, automation, data hygiene and technical configuration so your programme is sustainable after launch.
- Mobile-responsive email templates
- SPF, DKIM and DMARC setup support
- Consent and unsubscribe workflow design
- Segmentation and lifecycle planning
- Clear campaign and conversion reporting
How it works
A clear path from idea to launch
See the full journey move from requirement discussion to setup, testing and go-live.
01
Audit
Review goals, list sources, sender setup and current performance.
02
Plan
Define segments, content themes, journeys and measurement.
03
Build
Configure templates, authentication, automation and tracking.
04
Improve
Launch, learn and optimise based on relevant performance signals.
Live process demo
Watch how Email Marketing moves from request to launch.
This visual demo shows the real working flow: your requirement comes in, our team configures the setup, testing is done, and the final workflow goes live with tracking.
AuditReview goals, list sources, sender setup and current performance.
PlanDefine segments, content themes, journeys and measurement.
BuildConfigure templates, authentication, automation and tracking.
ImproveLaunch, learn and optimise based on relevant performance signals.
Email MarketingLive setup
Requirement received
Workflow mapping started
Template / setup check complete
Ready for go-live
ConsentTestingTraining
Review
Configure
Launch
Quick discussion
Get demo on WhatsAppWant a proper email follow-up system after WhatsApp leads come in?
Pricing
Choose managed service or project setup
Cost depends on contact volume, sending frequency, content needs, automation depth and selected email platform.
Email marketingCustom quote
We can quote a one-time setup, ongoing managed service or a tailored combination. Platform sending fees may be separate.
Request pricingFAQ
Questions, answered.
Do you provide the email platform?+
We can recommend or integrate an appropriate platform based on your list size, workflow and budget.
Can you migrate our existing list?+
Yes, subject to list quality, consent records and the import rules of the destination platform.
Will emails work on mobile?+
Templates are designed and tested for responsive display, though rendering can vary between email clients.
Can you guarantee inbox placement?+
No responsible provider can guarantee placement. We improve the factors you control: authentication, reputation, content, consent and list hygiene.
How quickly can we launch?+
A simple campaign setup can launch faster than a multi-stage automation programme. Timing is confirmed after discovery.