Google RCS for Business

Deliver Verified, Interactive Customer Experiences in the Native Mobile Inbox.

Elevate customer engagement with verified sender identity, high-resolution media carousels, and single-tap action buttons directly inside Android messages.

Verified brandRicher native inbox presence
Rich actionsButtons, cards and media
Fallback readyPlan for non-RCS users
Indian business marketer using Google RCS with floating verified sender, rich offer, appointment and fallback message cards
Best use cases

Use RCS when a plain SMS is not enough

RCS works well when customers need visual context, quick actions or verified brand confidence.

Offer campaigns visual

Offer campaigns

Show product images, offer cards, buttons and next steps in a richer mobile message.

Appointment journeys visual

Appointment journeys

Let customers confirm, reschedule, call or open a map with fewer taps.

Service updates visual

Service updates

Send branded status updates, reminders and guided actions.

Lead qualification visual

Lead qualification

Use suggested replies and rich cards to help customers choose what they need.

Documents required

Documents and access required for Google RCS onboarding

RCS onboarding needs brand identity, agent details, approved use cases and fallback planning.

Business name, website and registered business details
Brand logo, brand color and display name
Business category, customer support email and phone number
Google/RCS partner onboarding details where applicable
Use case type: promotional, transactional, support or reminder
Sample message copy, rich-card content, images and CTA links
Customer opt-in source and consent workflow
Fallback SMS or WhatsApp journey plan for non-RCS users
Webhook/API or campaign trigger details if integration is required
Full onboarding

Google RCS onboarding process

1
Use-case planning

We define the campaign or service journey and eligibility/fallback needs.

2
Brand agent setup

We prepare brand details, logo, contact info, cards and suggested actions.

3
Flow design

We design rich messages, replies, CTA buttons and fallback paths.

4
Integration & testing

We connect triggers or webhooks and test on eligible devices.

5
Launch & optimise

We monitor response, fallback and campaign performance after launch.

Benefits

A better mobile messaging experience

RCS adds identity, interactivity and measurable engagement to familiar business messaging.

Verified brand message appearsCustomer sees rich card and mediaButtons guide the next actionCustomer replies or books fasterFallback and engagement are tracked

Verified brand presence

Show a verified business identity and consistent visual experience where supported.

Rich cards and media

Use images, video, carousels and structured information to explain offers clearly.

Suggested actions

Help customers call, open a URL, share a location or choose a reply with fewer taps.

Conversational journeys

Support discovery, booking, updates and assistance through guided two-way experiences.

Delivery intelligence

Use message events and responses to understand engagement and improve journeys.

Fallback planning

Design sensible SMS or alternate-channel fallback for devices without RCS support.

Expected outcome

What improves with RCS

Customers see a more trustworthy and actionable message experience inside their phone inbox.

Better first impression

Verified sender and branded cards reduce confusion.

Fewer taps to action

Buttons can guide calls, links, bookings, maps or replies.

More campaign clarity

Visual cards explain offers better than plain text.

Why NY Digital

From agent design to live journeys

We help define the use case, design conversational flows, prepare assets, integrate triggers and monitor launch performance.

  • Business-agent and use-case planning
  • Conversation and rich-card design
  • API and webhook integration
  • Capability checks and fallback logic
  • Consent-aware campaign workflow
How it works

A clear path from idea to launch

See the full journey move from requirement discussion to setup, testing and go-live.

01

Plan

Choose the right transactional, promotional or service journey.

02

Design

Create the agent experience, cards, actions and fallback.

03

Integrate

Connect triggers, APIs and response webhooks.

04

Launch

Test eligible devices, submit, deploy and optimise.

Live process demo

Watch how Google RCS for Business moves from request to launch.

This visual demo shows the real working flow: your requirement comes in, our team configures the setup, testing is done, and the final workflow goes live with tracking.

PlanChoose the right transactional, promotional or service journey.
DesignCreate the agent experience, cards, actions and fallback.
IntegrateConnect triggers, APIs and response webhooks.
LaunchTest eligible devices, submit, deploy and optimise.
Google RCS for BusinessLive setup

Requirement received

Workflow mapping started

Template / setup check complete

Ready for go-live

ConsentTestingTraining
Review
Configure
Launch
Quick discussion

Ready to deploy verified Google RCS business messaging for your brand?

Get demo on WhatsApp
Pricing

₹99,999/year with end-to-end campaign management & platform included

NY Digital comprehensive plan is ₹99,999/year: we manage your RCS campaigns end-to-end—including rich-card design, journey configuration, suggested actions and broadcast execution—combined with full platform access and continuous updates. Google RCS message or channel charges are paid by the customer separately as per provider pricing and usage.

Fully Managed Solution₹99,999/year

Transparent yearly investment. Includes dedicated end-to-end campaign execution, full platform capabilities and continuous updates. Google RCS usage and carrier charges are billed separately based on actual usage.

Request pricing
FAQ

Questions, answered.

What is Google RCS for Business?+

It is a business messaging channel that supports branded agents, rich cards, media and suggested actions in compatible messaging apps.

Does every phone support RCS?+

No. Availability depends on device, carrier, user settings and market. A fallback strategy should be part of the implementation.

Can customers reply?+

RCS supports interactive, two-way journeys when the agent and use case are configured for responses.

Can RCS connect to our systems?+

Yes. External triggers can initiate messages and replies can be received through webhooks and connected workflows.

What is included in the ₹99,999/year plan?+

The ₹99,999 yearly package includes complete end-to-end campaign management by our team (rich media cards, copywriting, action buttons, audience segmentation and delivery monitoring) as well as full platform access and free feature updates. Google RCS channel charges are separate.

How is RCS priced?+

NY Digital managed service and platform charge is ₹99,999/year. Google RCS message or channel charges are paid by the customer separately based on provider pricing, message type and usage.

Let’s build

Transform your outbound messaging into verified, interactive customer conversions.

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