Assign chats, add status and keep customer context visible.
eCommerce & D2C WhatsApp Business API CRM
Slash RTO and Multiply Repeat Sales with Automated WhatsApp Workflows.
For fast-growing Indian D2C and eCommerce brands across apparel, beauty, electronics, nutrition, and lifestyle, NY Digital delivers an enterprise WhatsApp CRM that converts Cash-on-Delivery (COD) orders to prepaid, recovers abandoned checkouts, dispatches real-time delivery tracking, and drives profitable repeat purchases.
WhatsApp CRM₹99,999/yearManaged campaignsDPDP-aware
COD Order Confirmation & IncentiveLive workflow
Order #84920 placed for ₹1,850 via Cash on Delivery.
Greetings! Your order #84920 is confirmed. Convert to prepaid now to get an instant 10% cashback voucher and priority dispatch. Tap below to pay securely via UPI.
COD Converted to Prepaid · RTO Risk Eliminated
Lead captured
Status updated
Follow-up sent
Real CRM screenshots
Real CRM screens behind this workflow
These actual product screens show how chats, contacts, campaigns, template creation and reporting work inside the CRM. Sensitive customer details should be masked before publishing production screenshots.
Store consent status, groups and import-ready customer data.
Target audience, DPDP consent check, throttling and live preview.
Create templates, preview messages and submit safely.
Track delivered, read, failed and list hygiene outcomes.
Common problems
High Return-to-Origin (RTO) and abandoned carts erode D2C margins.
Indian eCommerce merchants lose up to 30% of total revenue to fake or unverified COD orders that return undelivered, while 70% of potential buyers abandon checkout without completing payment.
Crushing RTO rates on Cash-on-Delivery orders
Shoppers provide incorrect addresses or refuse delivery when parcels arrive, incurring double logistics costs for shipping and return freight.
Abandoned carts lost to unread emails
Standard abandoned cart emails have less than 15% open rates in India, leaving thousands of high-intent shoppers unrecovered.
Post-purchase queries clogging customer support desks
"Where is my order?" (WISMO) queries flood support teams, slowing down responses to pre-purchase product questions.
Recommended workflow
Recommended D2C eCommerce WhatsApp CRM workflow
Synchronize your Shopify, WooCommerce, or custom store with high-converting automated WhatsApp touchpoints.
Instant Abandoned Cart Recovery
Shoppers who leave checkout receive a personalized WhatsApp reminder within 15 minutes featuring product image and direct 1-tap checkout.
Automated COD Verification & Address Fix
COD orders trigger an interactive WhatsApp Flow asking buyers to confirm order and verify pincode before dispatch.
COD-to-Prepaid Conversion Incentive
Offer a 5% to 10% immediate discount or free gift if the customer converts their COD order to instant UPI payment.
Live Shipping Alerts & Review Cadence
Dispatch tracking links at Shipped, Out for Delivery, and Delivered stages, followed by automated product review requests.
Campaign ideas
High-converting campaign ideas for D2C brands
All campaigns are managed end-to-end by NY Digital, adhering to official Meta template guidelines and India DPDP consent standards.
Documents requiredRegistered brand entity name, GST certificate, and active eCommerce store URL Shopify, WooCommerce, or custom eCommerce platform webhook credentials Customer support contact details for team inbox assignment Standard shipping carrier partners (e.g. Shiprocket, NimbusPost, Delhivery) for tracking sync Pre-approved WhatsApp templates for abandoned cart, COD confirmation, and order status
Keep these ready before onboarding.
With basic business details and message examples ready, setup becomes faster and cleaner.
Fully Managed Solution₹99,999/year
Complete end-to-end campaign management, dedicated strategy, and all CRM platform features included. Meta WhatsApp and Google RCS usage charges are paid separately.
Request proposalFAQ
D2C WhatsApp CRM questions
Can NY Digital connect with Shopify and WooCommerce?+
Yes. We integrate directly with Shopify, WooCommerce, Magento, and custom headless storefronts via webhooks to automate abandoned cart recovery and order status notifications.
How does COD confirmation reduce our RTO rate?+
By triggering an automated WhatsApp message right after order placement, buyers can verify their address with one tap or cancel immediately if accidental, saving you forward and reverse shipping costs.
Can customers convert their COD order to prepaid inside WhatsApp?+
Yes. We generate dynamic payment links (supporting UPI, Razorpay, Cashfree, or PhonePe) with a small incentive (e.g., ₹50 off), turning high-risk COD orders into guaranteed prepaid shipments.
Can our support team answer pre-purchase product questions from the same number?+
Yes. NY Digital CRM provides a shared multi-agent inbox where your team can assign chats, add product tags, share catalog items, and track response times.
What is the commercial investment?+
NY Digital is ₹99,999 per year for our comprehensive managed plan: full campaign execution (copywriting, template design, audience segmentation, broadcast delivery, and analytics) plus full CRM platform access. Official Meta WhatsApp messaging charges are billed separately based on actual volume.
Start with your current WhatsApp problem