Transparent Cost Matrix
₹8.30Per 1,000 Emails (AWS)
90% CheaperCloud SMTP vs Mailchimp
0% MarkupNY Digital Client Pass-Through
Email Marketing Pricing in India (2026 Guide)
Cut through the confusion of contact-list pricing, SMTP relays, and agency markups. Discover the true cost of sending 10k to 10M emails across AWS SES, SendGrid, Brevo, and Mailchimp—and how to eliminate 80% of unnecessary software fees.
The SaaS Contact Trap
Stop Paying for Stored Contacts
Mailchimp and Klaviyo charge Indian businesses ₹30,000+ every month just to store 50,000 email addresses in their database. Switching to NY Digital's managed AWS SES infrastructure cuts that monthly cost to under ₹1,500 for actual sends.
Platform Benchmark
Email Delivery Infrastructure Comparison
Compare raw message costs, contact list fees, and feature sets across leading delivery providers.
| Provider / Stack | Amazon SES (Recommended) | Brevo (formerly Sendinblue) | SendGrid / Twilio | Mailchimp (SaaS) |
|---|---|---|---|---|
| Pricing Model | Pay strictly per email sent ($0.10 / 1,000 msgs) | Tiered monthly email send volume | Tiered send volume + IP add-on | List-size penalty (bills for stored contacts) |
| Cost for 100,000 Emails | ~₹830 ($10) | ~₹3,500 / month | ~₹7,500 ($89.95) / month | ₹25,000 – ₹45,000 / month |
| Cost for 500,000 Emails | ~₹4,150 ($50) | ~₹14,000 / month | ~₹22,000 ($249) / month | ₹85,000+ / month |
| Dedicated IP Cost | $24.95/month (~₹2,070) | Included in Enterprise tiers | Included in Pro tier ($89.95+) | Premium plans only ($350+/mo) |
| Deliverability & SPF/DKIM | 100% custom DNS control & dedicated IP warming | Shared / Dedicated IP pools | Sub-user reputation isolation | Shared domain pools with high spam overlap |
Live Savings Calculator
Compare Your Infrastructure Spend
Slide to see how much your brand saves by shifting from contact-based SaaS tools to cloud-native AWS SES infrastructure managed by NY Digital.
AWS SES Monthly Cost
₹830
Mailchimp / Klaviyo Equivalent
₹25,000
Annual Savings
₹2,89,900/year
All-Inclusive Retainer
The ₹99,999/Year Managed Email Retainer
Never worry about building templates, writing copy, managing bounce rates, or dealing with DNS failures again. NY Digital handles your email campaigns end-to-end.
- Professional mobile-responsive HTML email template design
- Engaging copywriting for promotional, newsletter, and lifecycle flows
- Full SPF, DKIM, DMARC, and BIMI setup & maintenance
- Automated list cleaning (hard bounce removal, spam trap filtering)
- 0% markup on AWS / SMTP provider costs
Managed Retainer
₹99,999/year
Complete campaign execution, copywriting, deliverability monitoring, and automation workflows. Cloud sending costs billed separately at actual cost with zero agency markup.
Request Onboarding Proposal
Frequently Asked Questions
Email Marketing Pricing FAQs
Can NY Digital migrate our existing contact list from Mailchimp or Brevo? +
Yes. We migrate your contacts, suppression lists, unsubscribes, and historical campaign data to your new cloud setup, ensuring complete continuity and DPDP compliance.
Are there any hidden setup fees? +
None. Our ₹99,999 annual managed retainer covers all onboarding, DNS configuration, and template setups. You only pay the cloud delivery charges (e.g. AWS SES) directly via your own AWS account.
What ROI can we expect from email marketing? +
Across Indian retail, healthcare, and B2B services, well-targeted email marketing delivers an average ROI of ₹36 to ₹42 for every ₹1 spent on delivery infrastructure.
Ready to Cut Costs?
Modernize Your Email Stack with Zero Markup
Talk to NY Digital to reduce your monthly software bills and build high-converting email campaigns.
Book a Discovery Call