Paid Acquisition & Conversions API100% AttributionCampaign, adset & ad creative tracking Offline CAPI SyncFeed downstream sales back to Meta Ads -35% Lower CACAlgorithm optimization for high-intent buyers
Supercharge Click-to-WhatsApp Ads with Meta Marketing API & CAPI.
Bridge the gap between your ad spend and revenue outcomes. NY Digital integrates the Meta Marketing API and Conversions API (CAPI) with our WhatsApp CRM—enabling granular campaign attribution, automated ad-to-chat routing, and offline conversion feedback that cuts CAC by up to 35%.
Best use cases
High-Performance Ad Workflows Powered by Meta Marketing API
Eliminate blind ad spending. Connect every rupee spent on Facebook and Instagram directly to closed revenue inside your WhatsApp pipeline.
Granular Ad Attribution to Chat
Every incoming WhatsApp chat is automatically tagged with the exact Campaign ID, Adset, Ad Creative, and UTM parameters that triggered it.
Downstream Conversions API (CAPI) Sync
Push high-intent offline milestones (e.g., "Site Visit Completed", "Loan Approved", "Contract Signed") back to Meta Ads Manager to train algorithm bidding.
Dynamic Ad-to-Agent Queue Routing
Route leads from premium luxury campaigns directly to senior advisors, while routing low-ticket promotional ad leads to automated triage.
Automated Retargeting & Re-Engagement
Build custom audiences in Meta Ads Manager from CRM lead stages (e.g., "Qualified But Inactive") and trigger coordinated WhatsApp follow-up cadence.
Real CRM walkthrough
See the actual workflow customers use inside WhatsApp CRM.
These product screenshots show the flow from inbox to contacts, campaign setup, template creation and reporting. Sensitive customer details should always be masked before publishing live production screenshots.
Inspect incoming CTWA chats with instant ad banner preview and attribution pill.
Contacts auto-segmented by acquisition campaign, audience group, and intent stage.
Launch retargeting broadcasts to ad leads who paused during initial conversations.
Craft compliant follow-up templates mapped to ad creative headlines and offers.
Analyze cost per qualified lead (CPQL) and closed revenue attribution by campaign.
Documents requiredMeta Business Manager with Admin credentials Active Meta Ads Manager account running or planning CTWA campaigns Registered WhatsApp Business Account (WABA) connected to Business Manager Admin access to Meta Pixel / Datasets for Conversions API handshake Sales pipeline milestones defined (e.g., Contacted, Qualified, Visited, Won) DPDP-compliant privacy policy and consent logging on landing pages
Integration Prerequisites for Meta Marketing API
Our technical team manages token generation, pixel setup, Conversions API mapping, and webhook endpoints.
Full onboarding1 2 3 4 5
End-to-End Setup & Attribution Journey
API Token & Access Provisioning
We configure system user tokens and permissions for the Meta Marketing and Graph APIs.
Ad-to-Chat Deep Linking
Setup Click-to-WhatsApp ad formats with pre-filled greeting text and source parameters.
Conversions API (CAPI) Integration
Connect CRM lifecycle webhooks to fire Purchase, Lead, and Schedule events to Meta.
Attribution Testing
Execute test ad clicks to verify real-time tagging, advisor assignment, and CAPI receipt.
Managed Campaign Optimization
Monitor ROAS, optimize ad creatives, and adjust audience targeting weekly.
Benefits
Precision Attribution, Higher ROAS & Smarter Meta Bidding
When Meta’s ad algorithms understand which WhatsApp conversations actually converted into paid customers, your ad spend becomes exponentially more efficient.
Customer clicks Click-to-WhatsApp ad on Instagram or FBMeta Marketing API captures campaign & creative attributionCRM initiates instant contextual greeting matching ad copySales team conducts consultation and updates deal stageConversions API feeds "Deal Won" back to Meta algorithm
Closed-Loop Ad Attribution
Know exactly which ad creative, headline, and audience drove actual revenue, not just vanity clicks.
Automated Contextual Greetings
When a prospect clicks an ad for "3BHK Luxury Residence", the WhatsApp chat opens with relevant brochures pre-loaded.
Algorithmic Bidding Optimization
CAPI tells Meta’s machine learning models to find more people like those who actually bought, not just clickers.
Custom & Lookalike Audience Sync
Create high-converting Lookalike Audiences in Ads Manager built directly from your highest-value CRM contacts.
Lower Drop-Off Rates
Eliminate slow-loading website forms; buyers enter directly into a branded, friction-free WhatsApp chat.
Complete Managed Execution
NY Digital handles copy, campaign management, CRM configuration, and performance reporting under our ₹99,999/yr plan.
Expected outcome
Tangible Commercial Impact on Paid Media
Transform your Meta ads from an unmeasured expense into a predictable, mathematically attributable revenue generator.
Up to 35% Lower Cost Per Acquisition
Higher conversion rates in-chat combined with CAPI feedback drastically reduce wasted ad spend.
Zero Attribution Blind Spots
Never wonder which ad agency campaign produced the high-ticket clients.
Instant Lead Response
Ad responders are greeted within seconds, reducing lead drop-off and competitor churn.
Higher Lifetime Value
Acquired customers remain in your WhatsApp CRM for repeat lifecycle campaigns and referrals.
Why NY Digital
Deep Engineering Meets Commercial Campaign Management
Most agencies only run ads, and most software vendors only provide a CRM. NY Digital provides both: full Meta Marketing API engineering and dedicated campaign execution.
- Certified Meta Marketing & Conversions API (CAPI) architecture
- Official WhatsApp Cloud API backend with zero third-party scrapers
- Custom webhook pipelines syncing CRM stages to Meta Pixel datasets
- End-to-end ad copy, template creation, and audience segmentation
- Full multi-agent CRM platform included without per-seat licenses
- Transparent ₹99,999/year turnkey managed plan
How it works
A clear path from idea to launch
See the full journey move from requirement discussion to setup, testing and go-live.
01
Audit & Architecture
Review current Meta ad account, pixel health, and CRM pipeline stages.
02
API Handshake
Connect Meta Marketing API, Conversions API, and WhatsApp WABA.
03
Ad-to-Chat Activation
Deploy Click-to-WhatsApp ad campaigns with custom conversational triggers.
04
CAPI Feedback Loop
Validate event match quality scores and scale high-performing campaigns.
Live process demo
Watch how Meta Marketing API & CTWA Automation moves from request to launch.
This visual demo shows the real working flow: your requirement comes in, our team configures the setup, testing is done, and the final workflow goes live with tracking.
Audit & ArchitectureReview current Meta ad account, pixel health, and CRM pipeline stages.
API HandshakeConnect Meta Marketing API, Conversions API, and WhatsApp WABA.
Ad-to-Chat ActivationDeploy Click-to-WhatsApp ad campaigns with custom conversational triggers.
CAPI Feedback LoopValidate event match quality scores and scale high-performing campaigns.
Meta Marketing API & CTWA AutomationLive setup
Requirement received
Workflow mapping started
Template / setup check complete
Ready for go-live
ConsentTestingTraining
Review
Configure
Launch
Quick discussion
Get demo on WhatsAppReady to connect your Meta Ads directly to closed sales in WhatsApp CRM?
Pricing
₹99,999/year: Managed Campaigns, API Integration & Full CRM
Our transparent yearly plan includes complete technical integration of the Meta Marketing API and Conversions API (CAPI), end-to-end campaign management by our team, and unrestricted access to the NY Digital WhatsApp CRM. Meta advertising spend and WhatsApp messaging charges are paid directly by the customer.
Managed Ads + CRM Plan₹99,999/year
Comprehensive annual investment. Includes Meta Marketing API & CAPI setup, end-to-end campaign execution, full CRM platform access, and continuous updates. Media spend and Meta messaging billed separately.
Request pricingMeta Advertising & Messaging Costs
Commercial Cost Breakdown for CTWA Campaigns
Meta billing is split into ad auction spend and WhatsApp conversation charges. When a customer initiates a chat via a Click-to-WhatsApp ad, special Meta pricing rules apply.
CategoryCurrent India rateCommon use
CTWA Free Conversation Window72 Hours Free MessagingMeta provides a 72-hour free messaging window for chats initiated from Click-to-WhatsApp ads.
Standard Marketing Broadcasts₹0.8631 per delivered messageOutbound follow-up broadcasts sent to opted-in audiences outside the 72-hr window.
Utility Messages₹0.115 per delivered messageTransactional updates, booking confirmations, and reminders.
Meta Ad Auction SpendSet by customer budgetPaid directly to Meta for Facebook and Instagram ad impressions.
Meta grants a 72-hour free conversation window for chats initiated via Click-to-WhatsApp ads. Standard Meta India base rates apply thereafter.
FAQ
Questions, answered.
What is the Meta Marketing API in relation to WhatsApp CRM?+
The Meta Marketing API is the programmatic interface provided by Meta to manage ads, audiences, and campaign reporting. By integrating it with NY Digital WhatsApp CRM, your incoming WhatsApp chats are automatically matched with the exact ad, adset, and campaign that generated them, giving you complete visibility over marketing ROI.
What is the Meta Conversions API (CAPI) for WhatsApp?+
Conversions API is a server-to-server connection that sends customer actions directly from our CRM to Meta Ads Manager. When an advisor marks a lead as "Qualified", "Site Visit Done", or "Sale Closed", CAPI notifies Meta. Meta’s advertising algorithms use this data to optimize ad delivery toward high-intent buyers rather than low-quality clickers.
How does this compare to standard Click-to-WhatsApp ads without a CRM?+
Standard Click-to-WhatsApp ads dump chats into a personal phone or standard WhatsApp Business app with zero campaign attribution data, no lead status tracking, and no feedback to Meta Ads Manager. With NY Digital CRM and Meta Marketing API, you get full attribution, multi-agent routing, automated greetings, and automated CAPI event sync.
Can we build Lookalike Audiences from our WhatsApp CRM customers?+
Yes. Through the Meta Marketing API, we can safely synchronize hashed customer lists and high-value customer stages to Meta Ads Manager to generate high-precision Lookalike and Custom Audiences while remaining fully compliant with the India DPDP Act.
Does NY Digital write the ad copy and manage campaigns?+
Yes. Our ₹99,999/year plan includes end-to-end campaign execution: strategy, copywriting, template approvals, audience segmentation, broadcast execution, and analytics reporting.
Are Meta ad spend and WhatsApp messaging fees included in the ₹99,999 plan?+
No. Meta ad spend is paid directly to Meta via your Ads Manager credit card or billing account. Similarly, Meta WhatsApp messaging charges (such as Marketing or Service rates) are paid based on actual message delivery.
Let’s build