Assign chats, add status and keep customer context visible.
Jewellery Retail WhatsApp Business API CRM
Turn Festive Footfalls into Lifelong VIP Clients with WhatsApp CRM.
For premier jewellery showrooms and gold retailers across Mumbai, Zaveri Bazaar, Thane, Navi Mumbai, and pan-India, NY Digital delivers an enterprise WhatsApp CRM that automates daily gold rate updates, dispatches VIP festive catalogs, manages wedding season appointments, and coordinates personal relationship follow-ups.
WhatsApp CRM₹99,999/yearManaged campaignsDPDP-aware
Bridal Polki Collection InquiryLive workflow
Hello, can you share the new 22K bridal polki necklace designs and today’s gold rate?
Greetings! Today’s 22K gold rate is ₹6,850/g. Here is our exclusive Bridal Lookbook 2026 PDF. Would you like to reserve a private viewing lounge at our showroom this Saturday?
VIP Buyer · Showroom Lounge Appointment Confirmed
Lead captured
Status updated
Follow-up sent
Real CRM screenshots
Real CRM screens behind this workflow
These actual product screens show how chats, contacts, campaigns, template creation and reporting work inside the CRM. Sensitive customer details should be masked before publishing production screenshots.
Store consent status, groups and import-ready customer data.
Target audience, DPDP consent check, throttling and live preview.
Create templates, preview messages and submit safely.
Track delivered, read, failed and list hygiene outcomes.
Common problems
Jewellery customer relationships break down after seasonal festivals.
Thousands of customers purchase gold during Dhanteras, Akshaya Tritiya, and wedding seasons. Without automated VIP engagement, high-net-worth buyers forget your showroom when their next major family occasion arrives.
Customer databases dormant on billing software
Valuable customer purchase histories sit trapped in offline billing software or POS systems without proactive digital re-engagement.
Manual daily gold rate sharing is unmanageable
Customers constantly call or message asking for gold and silver rates, overwhelming store managers during peak morning hours.
High-net-worth clients lack personalized attention
Luxury diamond and polki buyers require white-glove relationship management, anniversary reminders, and preview privileges.
Recommended workflow
Recommended jewellery showroom WhatsApp CRM workflow
A disciplined CRM structure connects your billing database to personalized WhatsApp engagement throughout the customer lifecycle.
Capture & Segment Shoppers
In-store QR codes, billing sync, and Instagram ads capture shoppers into segmented tiers: Bridal, Gold Investor, Daily Wear, or Diamond VIP.
Automate Daily Rate Broadcasts
Opted-in buyers receive a branded, morning 22K/24K gold rate update with a single tap to request in-store assistance.
Festive & Wedding Lookbooks
Send interactive WhatsApp catalogs and PDF lookbooks ahead of Akshaya Tritiya, Dhanteras, and regional wedding seasons.
Personal Milestone Cadence
Automated reminders for wedding anniversaries, birthdays, and gold saving scheme maturity with custom voucher codes.
Campaign ideas
High-converting campaign ideas for jewellery retailers
All campaigns are managed end-to-end by NY Digital, utilizing official Meta Cloud API templates with full DPDP consent compliance.
Documents requiredShowroom legal entity name, GST certificate, and official website URL High-resolution showroom logo and brand catalog PDFs Opt-in customer phone database segmented by purchase category Sales advisor and store manager phone numbers for live chat assignment Approved template messages for gold rate alerts, scheme reminders, and festive offers
Keep these ready before onboarding.
With basic business details and message examples ready, setup becomes faster and cleaner.
Fully Managed Solution₹99,999/year
Complete end-to-end campaign management, dedicated strategy, and all CRM platform features included. Meta WhatsApp and Google RCS usage charges are paid separately.
Request proposalFAQ
Jewellery showroom WhatsApp CRM questions
Can we send daily gold rate updates without getting our WhatsApp number banned?+
Yes. By using official WhatsApp Business API utility/marketing templates with explicit customer opt-in, your daily gold rate broadcasts maintain high quality ratings with zero risk of phone number bans.
Can customers browse our jewellery collection inside WhatsApp?+
Yes. We configure interactive WhatsApp Flows and rich multi-product catalogs, allowing customers to view designs, check karat purity, and request a showroom appointment with a single tap.
Can we remind customers about their monthly gold savings scheme installments?+
Yes. Our automated utility workflows can dispatch monthly payment reminders with secure UPI/payment gateway links and instant digital receipts.
Can multiple store staff manage customer inquiries from one central showroom number?+
Yes. NY Digital CRM provides a unified multi-agent inbox. Inbound messages can be assigned round-robin or routed directly to dedicated sales consultants.
What is the commercial investment?+
NY Digital is ₹99,999 per year for our comprehensive managed plan: full end-to-end campaign execution (copywriting, template design, audience segmentation, and broadcast delivery) plus full CRM platform access for unlimited showroom staff. Meta WhatsApp message charges are billed separately at actual pass-through cost.
Start with your current WhatsApp problem