Messaging & Delivery 200 OK

How to Set Up Click-to-WhatsApp (CTWA) Ads in Meta Ads Manager

Click-to-WhatsApp ads appear on Facebook and Instagram feeds and open an instant WhatsApp chat with your verified business when clicked.

Probable Causes

Lowering customer acquisition costs compared to traditional website landing page forms
Engaging mobile users in their preferred communication channel

Step-by-Step Resolution

Recommended Fix Protocol:

In Meta Ads Manager: Create Campaign > Objective: Leads or Sales > Conversion Location: Messaging apps > Select WhatsApp > Set pre-filled greeting message > Link to CRM.

Technical Example / Code Payload:

// Pre-filled Greeting Template: // 'Hi NY Digital, I saw your Instagram ad and would like details on your WhatsApp CRM.'

Quick Answers

Frequently Asked Questions

Is there a fee for messaging CTWA leads?+

No! Meta provides a 72-hour free messaging window for all conversations initiated from Click-to-WhatsApp ads.

Can we track which ad creative generated the lead?+

Yes. NY Digital CRM extracts the referral source, ad ID, and ad set name from incoming webhooks.

Need Technical Help?

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