Probable Causes
- Verify token defined in Meta console does not match server token string
- Server returning HTML or JSON instead of raw plain-text challenge
- Invalid SSL certificate on webhook server
When configuring your Callback URL in Meta Developer Console, Meta verifies ownership via an HTTP GET request containing a verify_token and challenge parameter.
Check hub_verify_token against your secret. Return the raw hub_challenge parameter string as plain text with HTTP status 200 OK.
Meta requires a valid, publicly trusted SSL certificate (Let's Encrypt or commercial CA). Self-signed certificates fail.
Yes, using tools like ngrok or Cloudflare Tunnel to expose a secure HTTPS tunnel.
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