Messaging & Delivery Compliance Protocol

WhatsApp Opt-in and Opt-out Management under India DPDP Act (2026)

Under India’s Digital Personal Data Protection Act, 2023 (DPDP), enterprises face penalties up to ₹250 crore for unauthorized commercial broadcasts or failure to respect opt-out notices.

Probable Causes

Broadcasting commercial messages without provable, affirmative consent
Failing to immediately honor customer STOP requests
Retaining phone numbers after data deletion requests

Step-by-Step Resolution

Recommended Fix Protocol:

Capture opt-ins via web forms with unchecked checkboxes. Automatically process inbound keywords (STOP, UNSUBSCRIBE) to immediately set contact status to Opted Out. Maintain auditable consent logs.

Technical Example / Code Payload:

if (in_array(strtoupper(trim($text)), ['STOP', 'UNSUBSCRIBE'])) { $crm->setOptOut($phone, date('c')); }

Quick Answers

Frequently Asked Questions

Does DPDP apply to all Indian businesses?+

Yes. Any organization processing digital personal data of Indian citizens must comply.

Does NY Digital automate consent compliance?+

Yes. Our CRM includes automated STOP keyword detection and auditable consent logs.

Need Technical Help?

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